When Morgan Smith, the founder behind Minnow came to me to help brand her new line she was launching, I immediately signed on.
Morgan is the kind of client who has a clear vision, as well as impeccable taste. I love how the branding turned out, and love even more that I get to continue to work with her through seasonal look books, updated packaging, line sheets, and even occasional pattern making.
For Minnow I created a secondary logo, a simplified wave that balanced the playfulness of a children's swim company while staying crisp and clean, true to the Minnow aesthetic. Simple, beautiful swim bags were designed, as well as thoughtful labeling- even down to the care instructions :)
Branding by Jenna Robert: Secondary logo, color palette, packaging (wet bags, branded tape, sizing tags), labels, and look book designs.
Photography by: Rachel Thurston
Primary Logo by: Julie Sbicca
More to come on this project!
A children’s dental company based in the LA area. We wanted the brand to be friendly, light, approachable, and playful. We took the old outdated brand and brought new life to the company throughout multiple deliverables.
Proposed redesign of Azure Magazine.
Architecture: William O'Brien Jr.
Project Team: Bhujon Kang
Visualization: Peter Guthrie
Otter Wings is a children’s flotation product that offers safe and stylish flotation assistance. We took the brand from an unsophisticated “otter” logo, to something more tasteful while staying playful.
Damaris Bailey is a women's clothing line made and designed in Los Angeles, California. It's aim is to keep women looking cool and feeling comfortable no matter the occasion. An effortless beauty.
Petite Moss is a children’s brand based in Seattle. Petite Moss creates clothes that children can play in, and moms can feel proud of. Elevate the everyday.
A children's swimsuit cover-up company that creates cover-ups that are effortlessly chic, yet easy. Simplifying transition from the pool to presentable and polished in one piece.
One of my first professional jobs I took on, and also one of my favorite logos I have done. Logo for Ice Castles. The logo mimics the overall shape of the Ice Castle structure with simplicity.
While at Freshly Picked I worked on patterning for products, picking out colors for the moccasin lines, as well as helping to develop new product. Here is a sampling of what I did while there.
